We manage the most important investment account in the world: Yours.

We don’t approach investing with the intention of earning the absolute highest return on the hottest stock in the market. In fact, for most investment accounts we don’t trade individual stocks, or for that matter, any retail mutual funds you could purchase yourself. Our approach focuses on you—your goals, your time horizon, and your tolerance for risk. Without oversimplifying, think of it like a baseball game: Everyone wants to hit a home run, and occasionally you do. But if you go out swinging for the fences every time, you’re going to strike out a lot. We believe in the value of getting on base, time after time.

Pensions (remember those?) and endowments, some of the largest investment accounts in the world, don’t buy the hottest stocks, they don’t chase returns, and they don’t get in and out of the market, yet for the most part are able to provide benefits for years. How? By determining the appropriate allocation and having broad diversification, they are able to weather the storms as well as show gains when the market does. Whether it’s an IRA or a taxable account, we believe your investment account should be managed in the same prudent manner.

One other thing we believe separates us from many who use the term “financial advisor” is the fiduciary responsibility we have for all of our advisory accounts, which is a regulatory obligation to act in our clients’ best interest. Without taking this responsibility, an advisor is only required to provide what is suitable to a client, not necessarily what is best for them. While it almost seems like a given that an advisor would do these things, the truth is many do not. We take fiduciary responsibility with all of our advisory accounts, and we (as well as the Wall Street Journal and New York Times to name a few) very strongly suggest any advisor you work with do the same.